Believe it or not, your truly here has some experience when it comes to trying to persuade and sell people on things, especially to partake in events. As a co-president of a club at school, it’s definitely an important job to not only plan and organize events promoting the club, but to make sure a crowd shows up for the event, and that the people who attend actually like it! That’s the most important thing, so that not only will this encourage them and possibly others to attend more events, but it might even spur some people on to join the club as well.
As mentioned on a few previous occasions, the first step for a PR practitioner on any level is to research the target market that you’re trying to ‘sell’ something to: in my case, it’s the student body on campus. Being one myself, I can easier understand and relate to their interests and on how to communicate with them, gathering feedback and data on possible event ideas I may have. From there, I plan out the event that will take place: in this case, let’s use the example of setting up a game of bowling off campus. After settling on a day, prices from the bowling alley, transportation methods, and every other aspect of the actual event, it’s time to spread the word for the event and get students to sign up.
There are quite a few techniques that can be used to promote an event such as this. The first and perhaps widely used would be to print out and distribute fliers. It would have a description of the event, day, price, time, colorful pictures relating to the event, etc… Printing a massive amount and personally distributing them would be a bit excessive, so a smarter strategy would be to post them around campus, where students will certainly notice them. Another method would to utilize the technology on hand: this can be accomplished by sending out e-mails to students about the event, and perhaps even creating a group on Facebook to generate a ‘buzz’ and sort of excitement for the event. Lastly, I would go out and talk to students in person about the event. Nothing can persuade and sell people more on an idea than personal interactions, where people can gauge interest, feelings of excitement, and such. After all, you want to get people pumped and devoted to attending the event, so what better way than to tell them yourself how great it will be? I know it'd influence my decision.
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